For this weeks assignment, I am going to be setting up a social media plan for a fictional business that deals with supplying promotional material for schools, leagues and sports teams. This business can personalize materials such as jerseys and pens and it has approximately 20 people employed within the company. Building this business plan will help the company know how and when to accomplish their goals. So now that I have explained a portion of the company, I am not going to present you with the social media plan that I have created for this business.
A social Media Plan can be very useful for Extreme Promotional Materials because it can help the business in many different areas such as marketing, advertising, resources for information regarding new and upcoming technology. A social media plan can lead to new business opportunities and also a advancement in the company’s future. Using all the social media tools can improve Extreme Promotional Materials by communicating and informing people new branches or to offer. Using a plan can be helpful in watching for new trends or fads.
Mission, Vision, Goals
Extreme Promotional Materials hope to extend their business to more than just the Southern Ontario area. Their mission is to stay on the ball of things that are happening on social media and plan their strategy around it. This company hopes to achieve a greater/ stronger relationship with their customers by using social media tools such as facebook, twitter or youtube. And finally to make it easier for the customer to receive their merchandise, because customer satisfaction is the number priority in a small-medium sized business.
They main message that Extreme Promotional Materials wants to send out is that they are willing to fulfill your every need when it comes to supplying merchandise for any occasion. Whether it be a sports event or a school gathering, they want to give you great service to make sure all your needs are accomplished.
Extreme Promotional Materials target audience is a specific range of ages. They range from schools, to other businesses and clubs. Preferably groups of people who are using this merchandise for their own way of advertising and want their names/logo on it so they buy they supplies in large quantities.
Social Media Tools and Engagement Strategy
The three social medias that I think would be very useful are LinkedIn, facebook and twitter. These three are the basis of social media and all three together can create a very powerful tool that can make a new positive image for Extreme Promotional Materials. Facebook is great for letting people know the history, facts and events that are happening with your company. Twitter is perfect for letting customers know day-by-day what going on instantly. And finally, LinkedIn would be very helpful for adding new employees to the staff and it provides a profile of the company and what its all about. The content of all the information being announced will be informative and the tone will be easy going. And it aims at more a mature audience.
It is very important to have a business plan for a company because it is something that can keep you on track and stay on the path of success. Having a social media plan is a great idea and its guidelines helps you understand how this is critical for a business. And finally, the significance of having a business plan is necessary for success.
For this weeks blog post assignment I’m going to be analyzing three social media articles from three different social media networks. The first article is about the two candidates running for President of the United States, Mitt Romney and Barack Obama. And their impact on Tumblr. The second articles is about hurricane Sandy and the amount of responses/reactions from people on twitter. Lastly, the third article is about social networking and how it can be used for all types of living.
The first article is titled How Romney and Obama Stack Up on Tumblr, written by Fernando Alfonso III , November 2nd 2012 . This article covers the popularity of posts that both Romney and Obama are tagged in. It discusses how the people on tumblr are responding to the debates and their feelings toward Romney and Obama. There are lines charts that show the number of posts/reblogs and likes of each candidate and it shows Romney is more popular than Obama with reblogs and likes. But not all the posts are of a positive nature. A great part of Romney’s ‘popularity’ is people making fun,bashing, freaking out on him.
This topic relates back to social media by how they are creating their own advertising, whether is be good or bad, with not effort at all. Their opinions about they way they think the country should be ran is creating arguments and conflicts between the tumblies. This builds Romney’s and Obama’s campaign and gives them a good idea on how people are reacting to their ideas about the US.
The second article is called Twitter Releases Numbers Related To Hurricane Sandy: More Than 20M Tweets Sent During Its Peak by Drew Olanoff on November 2nd, 2012. The top news story lately is about Hurricane Sandy and how it has hit millions in the United States and parts of Canada. It’s main point in the article is focused on the people who turn to Twitter to talk about what’s going on at the present time. This has been a very popular topic, so popular that there has been a Twitter account specifically based around making puns about Hurricane Sandy. It covers peak times of tweets and top tags such as #Sandy, #Hurricane and #Donate.
This article is related to social media because of how a natural disaster can impact not only the environment, but also social networks. In less than 1 day, Hurricane Sandy was the talk of Twitter. It shows how and when people are tweeting Sandy, along with peak times. With all this publicity that Sandy is getting, there are lots of donating opportunities that people are creating. People all over will need people for blood donations, reconstruction and supplies. A disaster like this is a social media magnate and there is always a positive side to someones misfortune, weather we like it or not. (yes, that was a pun.)
The last article is called Becoming a Social Business isn’t just for Social Media by Ilana Rabinowitz, October 26th 2012. This article talks about the new ways businesses operate their company. It has ideas about how differently we find out information compared to 10 years ago. It’s main point is focused on how a business changes there research strategy about their demographic and target audience and how they keep up with new ways to communicate their message through the media.
This article relates to social media by the way of communication between businesses and the rest of the world. Media is used is being used by both every-day people and large business and organizations, so the primary source of advertising is social networks. And the more a business is involved with their customers, the more the customers respond to the message the company is try to get out.
The two social medias I would use for business are tumblr and Instagram. These are two similar types of social media because they are primarily based around photos. On tumblr, certain photos or photo-sets can go viral very quickly, which is helpful for a business to have. Instagram is also helpful when it comes to documenting things you sell, like clothing, jewelry or food. Instagram, unlike tumblr, is a mobile based social network that allows only people with iphones or anroids to use.
Using tumblr and Instagram for a business, I think, would be the best choice because it not only allows people to know about a business, but also see what the business has to offer. And since tumblr is all about finding people with the same interests, having a company on there would make is easy to locate. Instagram allows a person not only see the business’s posted content, but also lets their customers to comment/like it publicly. And unlike tumblr, Instagram doesn’t have a post limit, but in both net works, the user is allowed to tag there post/photo with a filter. It is a word that the picture or post is tagged with, so when someone searches that word, that post will appear. This is the main way a funny cat video or dangerous sports stunt can go viral. Recently there have been a lot of controversy on social medias regarding the death of Amanda Todd. And the reason for it is because of the amount of different social medias contribute their opinion on this topic. And that’s what makes something like her death, (which is a sad example) go viral.
When a business is trying to become more popular, they need people to know about it. And in today’s society, almost everything starts on the internet, like new music videos (eg.Gangnam Style), recent news articles (eg. Presidential Debate). So posting on tumblr (where virtually EVERYTHING GO VIRAL) would be a perfect place to start getting some attention from the people you might potentially be doing business with. Instagram is also a great way to connect with people that you might be doing business with some day because since its a mobile based social network, its great for posting and editing them pictures on-the-go.
These tools could be used for a great marketing field and a terrific (not to mention free) adverting for a business if they use it correctly. In these two social networks, it is very easy to become well known if you know who your target audience is, along with your demographic.
I honestly love social media; I use it more than necessary. Social media is very important in today’s world because you can virtually do anything with it; you can shop, plan vacations, read, watch TV/movies, fangirl, order food etc… I think I’m quite knowledgeable about all the social media’s on the internet and I’m pretty tech savvy, considering the amount of blogging I do on Tumblr. I feel very comfortable learning about new social networks because it’s my favorite thing to do.
Media has a very large impact on today’s world because most businesses use it as their #1 tool. They use Facebook, twitter, you tube for their advertising and marketing. The use of these tools are a great way to spread the word about a new company or organization.
I hope to learn how to use Social Media to the best of its ability and effectively. And why social media is so important in the business world, and finally, how the internet will become one of the most important tools in the marketing business. I don’t think I could live without my social networks!!